Carolyn A. Lin
Department of Communication | Expertise: environmental risk communication, digital marketing, social media advertising, multicultural marketing communication
Professor Lin received her B.A. in Foreign Languages and Literature from National Central University in Taiwan, M.S. in Journalism and Mass Communication from Iowa State University and Ph.D. in Mass Media and Telecommunication (currently Media and Information) from Michigan State University. Her research and teaching focus on the content, uses and effects of digital, media, risk, crisis, marketing, and cross-cultural communication on individuals, communities and society. She was Head of Communication and Associate Dean of the Graduate School at the University of Connecticut. As the recipient of a University Distinguished Research Faculty award, she is also the founder of the Communication Technology Division at the Association for Education in Journalism & Mass Communication. Her recent research covers such topics as environmental risk communication, healthy eating/active living, digital marketing, social media advertising, and multicultural marketing communication. She has also developed and conducted research on the uses and effects of a bioinformatics system as well as two separate mobile applications for obesity prevention and storm preparedness. Other recent risk communication projects encompass such areas as HIV prevention, nutrition education, medication adherence, binge-drinking avoidance, smart partying norms and influenza immunization, among others. Her interests in climate-change related risk and crisis communication include coastal, structural and social resiliency as well as environmental literacy, health and sustainability.
Current CIRCA project: Scoping of Dredge Materials Islands and Wetlands for Green Infrastructure Resiliency Projects, Connecticut Department of Housing